Brand energy that moves businesses forward.
You have built a serious company in a sector that is moving fast.
At some point every strong food leader asks the same question: where exactly is the brand not yet reflecting what the business has actually built?
That is the conversation I have with food and agrifood leaders every week.
Fractional CMO · BrandEnergetics® · Good Food · Agritech · Vertical Farming.
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Good food companies are built on conviction.
The ambitions are clear, the team is capable and the company has earned its place.
And still, growth slows. A retail buyer chooses a competitor. An investor conversation stalls. A partnership goes to someone with a clearer story. Opportunities like these do not wait.
Sharp positioning is what converts a strong company into the obvious choice.
THE METHODOLOGY
BrandEnergetics®
A methodology built across nearly 30 years of leading brands at Mars, Unilever, Philips, Future Crops, and NEOM. It diagnoses seven energy points that determine how a brand actually performs in the world.
The seven points are positioning, brand experience, market position, client relationships, messaging, vision, and purpose. When all seven are aligned, the brand becomes the obvious choice. When one is off, the business loses momentum.
01 Positioning · 02 Brand Experience · 03 Market Position · 04 Client Relationships · 05 Messaging · 06 Vision · 07 Purpose.
Four ways to work together.
1
Fractional CMO
Senior brand and marketing leadership embedded inside your leadership team. I take ownership of positioning, build internal capability, and drive results. Full CMO impact, without the full-time cost.
2
The Workshop
A focused session with your leadership team to find and unlock the specific blockage holding your brand back. One day with concrete output. Immediate clarity on where to go next.
3
Board Advisory RvT/RvC
Strategic counsel at governance level for organisations where brand, reputation, and stakeholder trust are core assets. Broad experience across sectors and governance structures.
4
Women Leaders
Leading as a woman in business is its own kind of work. There is a dedicated space for that here. Ready to lead with full energy and clarity? This is where that conversation starts.
Explore the women’s leadership space →
30
Years in senior marketing and leadership roles
18
Markets led across brand, marketing, and communications
20+
Brand and portfolio transformations across global companies
The most profitable food product launch in a category over a decade. Brand culture transformation across 18 markets with a measurable rise in internal ambassadorship. A subsidiary positioned so sharply it became the first to receive full board approval in a single round.
Susanne
There is a version of your brand that people cannot ignore.
Nearly 30 years across four countries. In food companies, scale-ups and global boardrooms. One pattern kept showing up. The brands that radiate, grow.
That is what BrandEnergetics® is built for. Helping food and agrifood leaders build the brand clarity that attracts the right clients, opens the right doors, and accelerates growth in revenue, in reach, in the impact that matters.
I run ultratrails, think clearest in nature, and love food in the deepest sense.
That energy is in everything I do.
FREE GUIDE
Three signs your brand is leaving growth on the table. What to do first.
Frequently Asked Questions
What is BrandEnergetics®?
BrandEnergetics® is a brand strategy methodology developed by Susanne that combines rigorous commercial brand strategy with a diagnostic of seven energy points: positioning, brand experience, market position, client relationships, messaging, vision, and purpose. When all seven are aligned, a brand performs at its full potential. When one is off, even the strongest strategy underperforms. BrandEnergetics® is used in fractional or interim CMO engagements, leadership workshops, and board advisory roles across Good Food, Agritech companies and also Triple Helix organisations.
What does a fractional CMO do for a food or other company?
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A fractional CMO brings senior brand and marketing leadership into a company without the cost or commitment of a full-time hire. Susanne embeds inside the leadership team, takes ownership of brand positioning, marketing strategy, and go-to-market execution, and builds the internal capability to sustain results after the engagement. She works with companies in Good Food, Agritech, and other sectors that are scaling, repositioning, or entering new markets. |
What is brand energy and why does it matter for business growth?
Brand energy is the alignment between a leader’s personal energy, the company’s brand identity, and how both land with buyers, partners, and investors. When the three move together, a brand radiates what it stands for and growth accelerates. When they drift apart, even technically strong brands underperform.
The BrandEnergetics® methodology is grounded in nearly 30 years of senior marketing leadership at Mars, Unilever, Philips, Future Crops, and NEOM, and deepened by formal training in human energy systems and somatic leadership. That combination is what makes it possible to see not just what a brand says, but what it actually transmits.
Who does Susanne work with?
Susanne works with CEOs and leadership teams of ambitious companies in Good Food, Agritech and adjacent sectors. Her clients are typically scaling, repositioning, or at an inflection point where the brand needs to carry more weight than it was originally built for. She also serves on advisory and governance boards (RvC and RvT) for organisations where brand, reputation, and stakeholder trust are core strategic assets, including food and agritech companies, educational institutions, public-private partnerships, and cultural organisations.
How do I know if my company needs a BrandEnergetics Workshop?
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A BrandEnergetics Workshop is the right fit when a leadership team senses that the brand is underperforming relative to what the business has built, but cannot pinpoint exactly where the disconnect sits. It is one focused session that surfaces the specific blockage, gives the team a shared language for it, and produces a concrete output on where to go next. It works for scale-ups, leadership teams in transition, and women leaders preparing for their next level. |
What is the Food Innovation Growth Program?
The Food Innovation Growth Program is a hands-on collaboration for food companies ready to reconnect their product portfolio with a clear brand story and the commercial direction to match. It was co-developed with an experienced food designer and strategist, and brings together the latest food trends, category intelligence, and brand thinking in one focused process.
Designed for food companies of 20 to 200 people, it works with the whole team, because lasting brand clarity is built from the inside. The result is a future-proof portfolio, shaped by the people who know the company best, and positioned for sustainable growth from day one.
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Where is Susanne based and does she work internationally?
Susanne is based in the Netherlands and works internationally. Her career has spanned markets across Europe, the Middle East, and beyond, including more than a decade living and working abroad in senior roles at Mars, Unilever, Philips, Future Crops, and NEOM.
Her board experience reaches across sectors: food and agritech companies, educational institutions, public-private partnerships, and cultural organisations including a museum. Wherever brand, reputation, and stakeholder trust sit at the heart of governance, that is where her advisory work belongs.
She works with clients across Europe and takes on international fractional CMO and board advisory engagements.
BrandEnergetics® is a brand strategy methodology developed by Susanne that combines rigorous commercial brand strategy with a diagnostic of seven energy points: positioning, brand experience, market position, client relationships, messaging, vision, and purpose. When all seven are aligned, a brand performs at its full potential. When one is off, even the strongest strategy underperforms. BrandEnergetics® is used in fractional or interim CMO engagements, leadership workshops, and board advisory roles across Good Food, Agritech companies and also Triple Helix organisations.
|
A fractional CMO brings senior brand and marketing leadership into a company without the cost or commitment of a full-time hire. Susanne embeds inside the leadership team, takes ownership of brand positioning, marketing strategy, and go-to-market execution, and builds the internal capability to sustain results after the engagement. She works with companies in Good Food, Agritech, and other sectors that are scaling, repositioning, or entering new markets. |
Brand energy is the alignment between a leader’s personal energy, the company’s brand identity, and how both land with buyers, partners, and investors. When the three move together, a brand radiates what it stands for and growth accelerates. When they drift apart, even technically strong brands underperform.
The BrandEnergetics® methodology is grounded in nearly 30 years of senior marketing leadership at Mars, Unilever, Philips, Future Crops, and NEOM, and deepened by formal training in human energy systems and somatic leadership. That combination is what makes it possible to see not just what a brand says, but what it actually transmits.
Susanne works with CEOs and leadership teams of ambitious companies in Good Food, Agritech and adjacent sectors. Her clients are typically scaling, repositioning, or at an inflection point where the brand needs to carry more weight than it was originally built for. She also serves on advisory and governance boards (RvC and RvT) for organisations where brand, reputation, and stakeholder trust are core strategic assets, including food and agritech companies, educational institutions, public-private partnerships, and cultural organisations.
|
A BrandEnergetics Workshop is the right fit when a leadership team senses that the brand is underperforming relative to what the business has built, but cannot pinpoint exactly where the disconnect sits. It is one focused session that surfaces the specific blockage, gives the team a shared language for it, and produces a concrete output on where to go next. It works for scale-ups, leadership teams in transition, and women leaders preparing for their next level. |
The Food Innovation Growth Program is a hands-on collaboration for food companies ready to reconnect their product portfolio with a clear brand story and the commercial direction to match. It was co-developed with an experienced food designer and strategist, and brings together the latest food trends, category intelligence, and brand thinking in one focused process.
Designed for food companies of 20 to 200 people, it works with the whole team, because lasting brand clarity is built from the inside. The result is a future-proof portfolio, shaped by the people who know the company best, and positioned for sustainable growth from day one.
.
Susanne is based in the Netherlands and works internationally. Her career has spanned markets across Europe, the Middle East, and beyond, including more than a decade living and working abroad in senior roles at Mars, Unilever, Philips, Future Crops, and NEOM.
Her board experience reaches across sectors: food and agritech companies, educational institutions, public-private partnerships, and cultural organisations including a museum. Wherever brand, reputation, and stakeholder trust sit at the heart of governance, that is where her advisory work belongs.
She works with clients across Europe and takes on international fractional CMO and board advisory engagements.
Testimonials
“BrandEnergetics showed me exactly where my business was leaking energy and revenue. It clarified and strengthened my unique positioning, and from there I rebuilt. Lower costs, higher returning customers, and a sustainable profitable business with a clear system in place.”
Business Owner, Rotterdam, Oct 2025
“This was the best session I ever had. And I had many”. Online workshop.
Entrepreneur, Healthcare, September 2025
Brand energy that moves businesses forward.
The conversation is where it starts.